Organization
First Liberty Institute is the largest legal organization in the nation dedicated exclusively to protecting religious freedom for all Americans. We believe that true religious liberty means recognizing the fundamental right of every individual—including all ages, races, genders, and faiths—to follow their conscience and to live according to their beliefs. Founded in 1997 and based in Plano, Texas, our legal team partners with elite volunteer attorneys across the country to secure religious freedom, from local matters to the Supreme Court, at no cost to our clients. For more information, please visit www.FirstLiberty.org.
The “Director of Marketing Strategy” is responsible for implementing the strategic marketing direction for First Liberty Institute, working in conjunction with Senior Management to align with the organization’s vision and legal mission. This role combines strategic thinking with strong copywriting abilities, ensuring that our messaging resonates with our target audience across various channels. The preferred candidate will be responsible for producing innovative ideas and tactics that will maximize the brand’s market penetration and further establish First Liberty Institute as the “first call” for people looking to donate, or to seek help, or to gather information on religious liberty. This will include comprehensive marketing initiatives.
Key Accountabilities
- Work with a small team of marketing professionals to develop fully integrated brand strategies that are aligned to support First Liberty Institute’s vision and legal mission
- Craft compelling copy for various platforms, including websites, social media, email campaigns, ensuring consistency in tone and messaging
- Collaborate with the team in support of multi-channel marketing plans and initiatives, including the digital and traditional media spaces
- Work closely with the Senior Management Team to build and execute external marketing/branding plans, as well as internal communication efforts to ensure quality control, content compliance, and brand consistency
- Proactively coordinate with our Legal, Development, Events and Communications Teams to ensure content accuracy, responsiveness, and brand consistency
- Work with the Multimedia and Creative Director in creating marketing and legal videos from concept to productions
- Oversee the planning, execution, and performance analysis of marketing campaigns, adjusting strategies as needed to optimize results
Experience/Education
- BBA in Marketing or MBA with emphasis in Marketing and/or Marketing Research highly desired but willing to consider experience. Emphasis areas in Mass Communications (including e-commerce and B-2-B) or Brand Management a plus.
- 7+ years of leadership experience in a marketing/brand role, with a proven track record.
- Experience working for an advertising agency a plus.
- Experience working on a political campaign a plus.
- Experience working in the non-profit arena highly desirable, but not mandatory.
- Experience working with attorneys desirable, but not mandatory.
- Views marketing/branding role with a ministry passion and is able to articulate the mission and vision of First Liberty Institute.
- Excellent written and verbal communication skills, including those with independent contractors.
- Knowledge of Microsoft Office products, including Word, Excel and Powerpoint and other graphics and presentation software.
- Practical use of marketing research databases and general internet search methods
- Displays superior interpersonal and presentation skills.
- Works well dealing with teams in a flat organization, including legal staff.
- Strong negotiating skills and capable problem solver
- Ability to work well under deadlines and meet the mental and physical demands of frequent time-sensitive projects and campaigns.
- Ability to handle security-sensitive information and maintain confidentiality.
- Ability to travel on short notice as needed
First Liberty Institute is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, sex, national origin, disability or marital status, in accordance with federal and state law.
